Baglioni Hotels
Italian style project
Brand Identity
Client
Baglioni Hotels s.p.a.
Creative/Art Director
Luigi Durante
Collaboration
Art Director
Eleonora Galeazzi
Graphic Design
Luigi Durante
Sofia Bordoni
Year
2018
Discipline
Brand Identity
Illustration
Ottavia Marchesi
Photography
Carmen Mitrotta
Baglioni Hotels is an Italian chain of 5-star hotels that boasts 9 exclusive hotels in the hearts of the most important European cultural and artistic centers.
Drogheria Studio has developed a specific branding project for them aimed at emphasizing their special Italian style of hospitality through the free gifts that Baglioni offers to their clients. The project is based on Italian design and architecture from the '50s where inimitable designers/artists such as Gio Ponti and Piero Fornasetti met and collaborated, influencing many designers in the years to follow.
We revisited the “hand-made” style from a geometric or colour choice point of view to create ever-changing compositions, always original, while remaining rational and coherent. The result is a contemporary style derived from the union between classic illustrations and contemporary graphics that together lend a touch of timeless modernity.
All projects
Martesana RebrandingBrand Identity
Martesana – Preserves and creamsPackaging Design
BallyVisual Design
Martesana New pastry shopInterior Design
Martesana Christmas PackagingPackaging Design
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
I CarpiniBrand Identity
Azealia BrandingBrand Identity
Amedei Chocolate SnackPackaging Design
Studio SymphonicoBrand Identity
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Casa Baglioni Milan The Art & Design TourArt Direction
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
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Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
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R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Drogheria Studio IdentityBranding
Olga Frua websiteWeb Design