Baglioni Hotels
Italian style project

 Brand Identity

Client
Baglioni Hotels s.p.a.

Creative/Art Director
Luigi Durante

Collaboration

Art Director
Eleonora Galeazzi

Graphic Design
Sofia Bordoni



Year  
2018

Discipline 
Brand Identity

Illustration
Ottavia Marchesi

Photography
Carmen Mitrotta

Baglioni Hotels is an Italian chain of 5-star hotels that boasts 9 exclusive hotels in the hearts of the most important European cultural and artistic centers.
Drogheria Studio has developed a specific branding project for them aimed at emphasizing their special Italian style of hospitality through the free gifts that Baglioni offers to their clients. The project is based on Italian design and architecture from the '50s where inimitable designers/artists such as Gio Ponti and Piero Fornasetti met and collaborated, influencing many designers in the years to follow.
We revisited the “hand-made” style from a geometric or colour choice point of view to create ever-changing compositions, always original, while remaining rational and coherent. The result is a contemporary style derived from the union between classic illustrations and contemporary graphics that together lend a touch of timeless modernity.

Baglioni hotels animation design italian style graphic
Baglioni hotels  design italian style graphic dizionario mani
Baglioni hotels animation design italian style graphic dizionario mani hand gestures
Baglioni hotels animation design italian style graphic dizionario mani
Baglioni hotels design italian hand gestures dictionary
Baglioni hotels animation design italian style graphic
9_Baglioni_hotels_coffee drink drogheria studio graphic
Baglioni hotels design italian style coffee menu visual
Baglioni hotels design italian style visual coffee menu illustrations
Baglioni hotels animation design italian style graphic
Baglioni hotels drogheria studio food design
Baglioni hotels animation design italian style graphic
RICETE
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Amedei_chocolate visual design
Baglioni hotels design italian style visual

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