Baglioni Hotels
Italian style project

 Brand Identity

Client
Baglioni Hotels s.p.a.

Creative/Art Director
Luigi Durante

Collaboration

Art Director
Eleonora Galeazzi

Graphic Design
Sofia Bordoni



Year  
2018

Discipline 
Brand Identity

Illustration
Ottavia Marchesi

Photography
Carmen Mitrotta

Baglioni Hotels is an Italian chain of 5-star hotels that boasts 9 exclusive hotels in the hearts of the most important European cultural and artistic centers.
Drogheria Studio has developed a specific branding project for them aimed at emphasizing their special Italian style of hospitality through the free gifts that Baglioni offers to their clients. The project is based on Italian design and architecture from the '50s where inimitable designers/artists such as Gio Ponti and Piero Fornasetti met and collaborated, influencing many designers in the years to follow.
We revisited the “hand-made” style from a geometric or colour choice point of view to create ever-changing compositions, always original, while remaining rational and coherent. The result is a contemporary style derived from the union between classic illustrations and contemporary graphics that together lend a touch of timeless modernity.

2_GIF_FORME_BAGLIONI_HOTELS_DROGHERIA_STUDIO
3_Baglioni_hotels_dizionario_mani
6_dizionario_gif_4
5_Baglioni_hotels_Dettaglio_dizionario
4_Baglioni_hotels_dizionario_Groupage_drogheria_studio
9_Baglioni_hotels_caffè-1
menu_caffe_2_QUADRATO
Caffè-menu
7_Baglioni_hotels_ricette-1
GIF_RICETE_2
RICETE
11_Baglioni_hotels_Amedei
12_cioccolatini_bassa
Amedei_chocolate
14_Baglioni_hotels_groupage

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