Banchini Parma
Praline Boxes
Art Direction, Brand Identity & Packaging
Client
Banchini s.r.l.
Creative/Art Director
Luigi Durante
Graphic Design
Luigi Durante
Michele Viscomi
Year
2023
Discipline
Art Direction
Brand Idenity
Packaging
As part of the rebranding of Banchini, the oldest chocolate shop in Parma, we designed the new praline boxes. The peculiar texture of the paper enhances the visual perception of the new Art Déco-inspired packaging. The choice of paper color is taken from the nuances of historical packaging based on research of the brand's archival materials.
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