Banchini Parma
Praline Boxes

Art Direction, Brand Identity & Packaging

Client
Banchini s.r.l.

Creative/Art Director 
Luigi Durante

Graphic Design
Luigi Durante
Michele Viscomi



Year  

2023

Discipline 
Art Direction
Brand Idenity
Packaging

As part of the rebranding of Banchini, the oldest chocolate shop in Parma, we designed the new praline boxes. The peculiar texture of the paper enhances the visual perception of the new Art Déco-inspired packaging. The choice of paper color is taken from the nuances of historical packaging based on research of the brand's archival materials.

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