Casa Baglioni Milan
Appunti di Viaggio

Art Direction & Editorial Design

Client
Baglioni Hotels S.P.A.

Creative/Art Director 
Luigi Durante

Graphic Design
Michele Viscomi

Copywriter
Mariagiulia Leuzzi
Gabriele Grosso
Massimo Ciancabilla

Photography
Carmen Mitrotta



Year  

2023

Discipline 
Art Direction
Editorial Design

 

The notebook designed for Baglioni Hotels is a playful tool conceived as a travel journal, in which the guests can keep track of their own memories. It contains additional pages with tips, cultural places, stories, and typical expressions from the most beautiful destinations in Italy that were chosen by Baglioni Group to host their exclusive residencies. This new and updated edition published on the occasion of the opening of Casa Baglioni in Milan features a graphic design consistent with the hotel’s visual identity: deep blue paper printed hot in gold foil confers the cover and the whole journal a touch of elegance and subtlety.

appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_2
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_3
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_4_1
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_6
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_5_1
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_7
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_8
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_9_2
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_10
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_11-1
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_12-1
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_14-1
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_13_1
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_15
9_monitor-ok-mac_symphonico_drogheria_studio
appunti_di-viaggio_casa_baglioni_graphic_design_drogheria_studio_16

All projects

Martesana RebrandingBrand Identity

BallyVisual Design

Martesana New pastry shopInterior Design

Casa Baglioni Brand IdentityArt Direction, Brand Identity

Amedei Bluniverso PackagingPackaging Design

Banchini Parma New IdentityArt Direction, Brand Identity & Packaging

I CarpiniBrand Identity

Azealia BrandingBrand Identity

Amedei Chocolate SnackPackaging Design

Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging

Studio SymphonicoBrand Identity

Vibram Repair CampaignAdvertising Campaign

Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging

Morsi e RimorsiEditorial Design

HC web siteWeb Design & Brand Identity

Zegna windows displayWindows Display Design

Japan PopEditorial Design

Salento Wild RanchBrand Identity

Domus FormaBrand Identity

Leadership Track ZegnaBrand Identity

Cleaning RocksBrand Identity

Frigerio 21Web Design

MCM Windows DisplayWindows Display Design

Music WeekBrand Identity

R21 creative agencyBrand Identity

Olga Frua catalogueEditorial Design

Olga Frua websiteWeb Design