Casa Baglioni Milan
Appunti di Viaggio
Art Direction & Editorial Design
Client
Baglioni Hotels S.P.A.
Creative/Art Director
Luigi Durante
Graphic Design
Michele Viscomi
Copywriter
Mariagiulia Leuzzi
Gabriele Grosso
Massimo Ciancabilla
Photography
Carmen Mitrotta
Year
2023
Discipline
Art Direction
Editorial Design
The notebook designed for Baglioni Hotels is a playful tool conceived as a travel journal, in which the guests can keep track of their own memories. It contains additional pages with tips, cultural places, stories, and typical expressions from the most beautiful destinations in Italy that were chosen by Baglioni Group to host their exclusive residencies. This new and updated edition published on the occasion of the opening of Casa Baglioni in Milan features a graphic design consistent with the hotel’s visual identity: deep blue paper printed hot in gold foil confers the cover and the whole journal a touch of elegance and subtlety.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
Martesana – Preserves and creamsPackaging Design
BallyVisual Design
Martesana New pastry shopInterior Design
Martesana Christmas PackagingPackaging Design
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Amedei Bluniverso PackagingPackaging Design
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
I CarpiniBrand Identity
Azealia BrandingBrand Identity
Amedei Chocolate SnackPackaging Design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Casa Baglioni Milan The Art & Design TourArt Direction
Studio SymphonicoBrand Identity
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Drogheria Studio IdentityBranding
Olga Frua websiteWeb Design