Casa Baglioni Milan
The Art & Design Tour
Art Direction & Editorial Design
Client
Baglioni Hotels S.P.A.
Creative/Art Director
Luigi Durante
Graphic Design
Luigi Durante
Michele Viscomi
Copywriter
Mariagiulia Leuzzi
Year
2023
Discipline
Art Direction
Editorial Design
Conceived as a gift for the guests of Casa Baglioni, the Art & Design Tour map proposes a special itinerary by gathering peculiar historical and contemporary places of the city of Milan. The suggestions for venues to explore highlight the stratification of tradition and modernity through art, design, and culture. The area of reference is the urban fabric in the heart of Milan which surrounds Casa Baglioni hotel that can be identified with Brera, Porta Nuova, San Marco, and Paolo Sarpi neighborhoods. The creative and vibrant nature of this district is emblematic of the spirit of creativity and manufacturing excellence that has suffused the city for centuries. Aligned with the hotel’s visual identity, the graphic layout intends to turn on the guests’ creative imagination and sense of curiosity. Furthermore, for this project Drogheria Studio took care of the research and editorial contents, in collaboration with Baglioni Quality and Brand Department.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
BallyVisual Design
Martesana – Preserves and creamsPackaging Design
Martesana New pastry shopInterior Design
Dolci Langhe Brand identityBrand Identity Packaging design
Martesana Christmas PackagingPackaging Design
I CarpiniBrand Identity
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Nemi Hotel - Nest In MilanBrand Identity
Nemi Hotel - Nest In Milan - IllustrationIllustration
Artico Gelateria Brand identityBrand Identity Packaging design
Azealia BrandingBrand Identity
Gelartico Packaging DesignBrand Identity Packaging design
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
Dolci Langhe Creams and pastesPackaging design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Nemi Hotel Photography CampaignArt Direction
Studio SymphonicoBrand Identity
Can I just make you stay?Editorial Design
Amedei Chocolate SnackPackaging Design
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Olga Frua websiteWeb Design
Drogheria Studio IdentityBranding