Casa Baglioni Milan
The Art & Design Tour
Art Direction & Editorial Design
Client
Baglioni Hotels S.P.A.
Creative/Art Director
Luigi Durante
Graphic Design
Luigi Durante
Michele Viscomi
Copywriter
Mariagiulia Leuzzi
Year
2023
Discipline
Art Direction
Editorial Design
Conceived as a gift for the guests of Casa Baglioni, the Art & Design Tour map proposes a special itinerary by gathering peculiar historical and contemporary places of the city of Milan. The suggestions for venues to explore highlight the stratification of tradition and modernity through art, design, and culture. The area of reference is the urban fabric in the heart of Milan which surrounds Casa Baglioni hotel that can be identified with Brera, Porta Nuova, San Marco, and Paolo Sarpi neighborhoods. The creative and vibrant nature of this district is emblematic of the spirit of creativity and manufacturing excellence that has suffused the city for centuries. Aligned with the hotel’s visual identity, the graphic layout intends to turn on the guests’ creative imagination and sense of curiosity. Furthermore, for this project Drogheria Studio took care of the research and editorial contents, in collaboration with Baglioni Quality and Brand Department.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
Martesana – Preserves and creamsPackaging Design
BallyVisual Design
Martesana New pastry shopInterior Design
Martesana Christmas PackagingPackaging Design
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
I CarpiniBrand Identity
Azealia BrandingBrand Identity
Amedei Chocolate SnackPackaging Design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Studio SymphonicoBrand Identity
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Drogheria Studio IdentityBranding
Olga Frua websiteWeb Design