Casa Baglioni Milan
The Art & Design Tour

Art Direction & Editorial Design

Client
Baglioni Hotels S.P.A.

Creative/Art Director 
Luigi Durante

Graphic Design
Luigi Durante
Michele Viscomi

Copywriter
Mariagiulia Leuzzi



Year  

2023

Discipline 
Art Direction
Editorial Design

 

Conceived as a gift for the guests of Casa Baglioni, the Art & Design Tour map proposes a special itinerary by gathering peculiar historical and contemporary places of the city of Milan. The suggestions for venues to explore highlight the stratification of tradition and modernity through art, design, and culture. The area of reference is the urban fabric in the heart of Milan which surrounds Casa Baglioni hotel that can be identified with Brera, Porta Nuova, San Marco, and Paolo Sarpi neighborhoods. The creative and vibrant nature of this district is emblematic of the spirit of creativity and manufacturing excellence that has suffused the city for centuries. Aligned with the hotel’s visual identity, the graphic layout intends to turn on the guests’ creative imagination and sense of curiosity. Furthermore, for this project Drogheria Studio took care of the research and editorial contents, in collaboration with Baglioni Quality and Brand Department.

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All projects

Martesana RebrandingBrand Identity

BallyVisual Design

Martesana New pastry shopInterior Design

Casa Baglioni Brand IdentityArt Direction, Brand Identity

Amedei Bluniverso PackagingPackaging Design

Banchini Parma New IdentityArt Direction, Brand Identity & Packaging

I CarpiniBrand Identity

Azealia BrandingBrand Identity

Amedei Chocolate SnackPackaging Design

Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging

Studio SymphonicoBrand Identity

Vibram Repair CampaignAdvertising Campaign

Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging

Morsi e RimorsiEditorial Design

HC web siteWeb Design & Brand Identity

Zegna windows displayWindows Display Design

Japan PopEditorial Design

Salento Wild RanchBrand Identity

Domus FormaBrand Identity

Leadership Track ZegnaBrand Identity

Cleaning RocksBrand Identity

Frigerio 21Web Design

MCM Windows DisplayWindows Display Design

Music WeekBrand Identity

R21 creative agencyBrand Identity

Olga Frua catalogueEditorial Design

Olga Frua websiteWeb Design