HC
Web site
Web Design & Brand identity
Client
HC SRL
Art Director
Luigi Durante
Collaboration
Developmend
Dueper Studio
Year
2022
Discipline
Web Design
For HC website restyling we transposed into images the mission of the Company and its values. HC is involved in coaching, formation and corporate social responsibility in a perspective of integration and enhancement of people’s potential. Its claim is “Persone Capaci di Futuro” [People capable of future]. Starting from this idea, we conceived the visual elements that characterise the whole website structure based on the circle, as the shape that represents the most inclusivity. The animations translate optically the concepts behind each section through intuitive and abstract patterns. In terms of lettering, the coexistence of serif and sans-serif fonts conveys a sense of changing and evolution. Furthermore, the chromatic aspect of the webpages reflects the nuances of the Company’s pre-existing logo, and the presence of shades and gradients are intended to recall the many facets of human psychology.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
Martesana – Preserves and creamsPackaging Design
BallyVisual Design
Martesana New pastry shopInterior Design
Martesana Christmas PackagingPackaging Design
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
I CarpiniBrand Identity
Azealia BrandingBrand Identity
Amedei Chocolate SnackPackaging Design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Casa Baglioni Milan The Art & Design TourArt Direction
Studio SymphonicoBrand Identity
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Drogheria Studio IdentityBranding
Olga Frua websiteWeb Design