I Carpini 
Winery

 Brand Identity

Client
I Carpini srl

Creative / Art Director 
Luigi Durante

Graphic 
Elisa Puglielli

 

Collaboration

Photography
Carmen Mitrotta

Animation
Gianluca Santoro



Year  
2019

Discipline 
Brand Identity
Packaging Design

I Carpini is a winery characterized by a holistic approach. Their vineyard is located on the Tortonesi Apennines, in an uncontaminated context, where the winemakers take care of the ecosystem respecting the biodiversity.
With their brand identity, we wanted to communicate the time, the care, and all the manual skills required in the production process of their wines.
The production process of these wines doesn't follow the standard rules of ageing, in fact, is the winemaker who decides when the wine is ready.
The two circles logo communicates the evolution that wine undergoes, and can also be interpreted as a glass seen from above in perspective.
The logo has four rotations, each corresponding to one of the categories of wine produced by the winery.
The labels have been designed using the stamp technique. For each label, we designed a figure that illustrates the name of the wine and its history. The names of the wines come from poems, so we wanted to visually describe all the romance behind them.  These stamps were then inked and pressed on paper and then processed digitally, but without losing the material flavor obtained with this technique.

I carpini wine design logo animation
Rotazione_logo_i_carpini_wine_vino_design-02-01
Businesscard_i_carpini_drogheria_studio
box_wine3
timbri_fogli4
2_GROUPAGE_Barbera_i_carpini_wine_packaging_design_wine_design_drogheria_studio_ROSSO_BASSA
RUGIADA_DEL_MATTINO_i_carpini_wine_packaging_design_wine_design_drogheria_studio_bianco
FALò_DI_OTTOBRE_Barbera_i_carpini_wine_packaging_design_wine_design_drogheria_studio_ROSSO_BASSA
GROUPAGE_i_carpini_wine_packaging_design_wine_design_drogheria_studio_bianco_bassa
Dettaglio_Barbera_i_carpini_wine_packaging_design_wine_design_drogheria_studio_ROSSO_BASSA
2_TIMBRI_Barbera_i_carpini_wine_pscksging_design_wine_design_drogheria_studio_ROSSO_BASSA
carpini_gif_timbri_wine_vino_drogheria_studio
SPUMANTE_i_carpini_wine_packaging_design_wine_design_drogheria_studio_bianco
GROUPAGE_TIMORASSO_i_carpini_wine_packaging_design_wine_design_drogheria_studio_bianco
GRAPPA_i_carpini_wine_packaging_design_wine_design_drogheria_studio_bianco
9_monitor-ok-mac_symphonico_drogheria_studio
3_Barbera_2_i_carpini_wine_packaging_design_wine_design_drogheria_studio_ROSSO
SETTE_ZOLLE_FRONTE_Barbera_i_carpini_wine_pscksging_design_wine_design_drogheria_studio_ROSSO_BASSA-1
GROUPAGE_i_carpini_wine_packaging_design_wine_design_drogheria_studio_bianco_bassa
GROUPAGE_Barbera_i_carpini_wine_packaging_design_wine_design_drogheria_studio_ROSSO_BASSA
timbri_fogli4

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