Leadership
Track

Brand Identity

Client
Ermenegildo Zegna

Creative/Art Director
Luigi Durante



Year  
2016

Discipline 
Brand Identity

The creation of the logo for Ermenegildo Zegna's internal team training course, Leadership Track, has been undertaken by Drogheria Studio.
The course is divided into two steps aimed at stimulating growth in Leadership
and Business: Elevating Leadership Impact and Elevating Business Impact
The values of the training course are mirrored in the simplicity of the geometric shapes chosen:

Leadership: 
inclusive, emotional, and engaging in a round shape that symbolizes the team, the circle. 

Business:
rational, exclusive, efficient in an angular shape converging and moving upwards, the triangle.

logo_costuzione-3_ridotta
loghi_zegna
poster1.1_zegna
poster_side_logo2
poster_side_logo
poster_zegna
poster2_zegna_ridotta_leggera
gif-poster_zegna_leggera
poster1_zegna_ridotto_leggera
program1_zegna_leggera
program1_zegna_v2_leggera
agenda_cup_zegna
paper_bag_zegna
sequenza2
sequenza1
wall_glass_zegna_leggera

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