Leadership
Track

Brand Identity

Client
Ermenegildo Zegna

Creative/Art Director
Luigi Durante



Year  
2016

Discipline 
Brand Identity

The creation of the logo for Ermenegildo Zegna's internal team training course, Leadership Track, has been undertaken by Drogheria Studio.
The course is divided into two steps aimed at stimulating growth in Leadership
and Business: Elevating Leadership Impact and Elevating Business Impact
The values of the training course are mirrored in the simplicity of the geometric shapes chosen:

Leadership: 
inclusive, emotional, and engaging in a round shape that symbolizes the team, the circle. 

Business:
rational, exclusive, efficient in an angular shape converging and moving upwards, the triangle.

logo_ermenegildo_zegna_branding_design
Ermenegildo Zegna poster leadership business event
Ermenegildo Zegna cartella leadership business event
Ermenegildo Zegna cartella leadership business event
Ermenegildo Zegna banner leadership business event
Ermenegildo Zegna agende leadership business event
Ermenegildo Zegna visual leadership business event visual design graphic design fashion visual
Ermenegildo Zegna cartellino leadership business event
Ermenegildo Zegna ipad leadership business event
Ermenegildo Zegna visual reception leadership business event
wall_glass_zegna_leggera

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