Leadership
Track
Brand Identity
Client
Ermenegildo Zegna
Creative/Art Director
Luigi Durante
Year
2016
Discipline
Brand Identity
The creation of the logo for Ermenegildo Zegna's internal team training course, Leadership Track, has been undertaken by Drogheria Studio.
The course is divided into two steps aimed at stimulating growth in Leadership
and Business: Elevating Leadership Impact and Elevating Business Impact
The values of the training course are mirrored in the simplicity of the geometric shapes chosen:
Leadership:
inclusive, emotional, and engaging in a round shape that symbolizes the team, the circle.
Business:
rational, exclusive, efficient in an angular shape converging and moving upwards, the triangle.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
BallyVisual Design
Martesana – Preserves and creamsPackaging Design
Martesana New pastry shopInterior Design
Dolci Langhe Brand identityBrand Identity Packaging design
Martesana Christmas PackagingPackaging Design
I CarpiniBrand Identity
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Nemi Hotel - Nest In MilanBrand Identity
Nemi Hotel - Nest In Milan - IllustrationIllustration
Artico Gelateria Brand identityBrand Identity Packaging design
Azealia BrandingBrand Identity
Gelartico Packaging DesignBrand Identity Packaging design
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
Dolci Langhe Creams and pastesPackaging design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Casa Baglioni Milan The Art & Design TourArt Direction
Nemi Hotel Photography CampaignArt Direction
Studio SymphonicoBrand Identity
Can I just make you stay?Editorial Design
Amedei Chocolate SnackPackaging Design
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Olga Frua websiteWeb Design
Drogheria Studio IdentityBranding