Martesana
Preserves and creams
Packaging Design
Client
Martesana SRL
Creative/Art Director
Luigi Durante
Graphic Design
Luigi Durante
Michele Viscomi
Collaboration
Photography
Stoked Studio
Year
2022
Discipline
Packaging
Within the process of rebranding Martesana, the historical pastry shop founded in Milan in 1966, we designed a new packaging for the line of preserves and spreadable creams.The label and the lid present an essential and contemporary design, featuring the new Martesana logo and trademark. Inspired by the main ingredients – such as apricot, white fig, berries, hazelnut, pistachio, almond and coconut – we found a specific colour to characterize each label. In this way, the whole set of jars forms a fresh and original colour palette.
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