Martesana
Preserves and creams

 Packaging Design

Client
Martesana SRL

Creative/Art Director 
Luigi Durante

Graphic Design
Luigi Durante
Michele Viscomi

Collaboration 

Photography 
Stoked Studio



Year  
2022

Discipline 
Packaging

 

Within the process of rebranding Martesana, the historical pastry shop founded in Milan in 1966, we designed a new packaging for the line of preserves and spreadable creams.The label and the lid present an essential and contemporary design, featuring the new Martesana logo and trademark. Inspired by the main ingredients – such as apricot, white fig, berries, hazelnut, pistachio, almond and coconut – we found a specific colour to characterize each label. In this way, the whole set of jars forms a fresh and original colour palette.

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