Drogheria Studio created the brand identity for this riding school located in Salento, in Southern Puglia (Italy). The Wild Ranch is very close to the sea and especially during the summer it organizes wonderful horse rides, passing through the green nature that characterizes the place, up to the white Salento beaches. This is also why their payoff is "straddling land and sea".
This riding school has a genuine and raw soul that is expressed through the graphic identity.
The logo recalls the shape of the classic horseshoe, and the identity plays with many colors inspired by the place and textures deriving from the horses' coats.