Azealia
Branding 

 Brand Identity & Packaging

Client
Azealia

Creative/Art Director 
Luigi Durante

Graphic Design
Michele Viscomi

Collaboration 

Photography 
Carmen Mitrotta



Year  
2024

Discipline 
Brand Identity
Packaging


The identity we designed for the Azealia brand is based on a simple and dynamic symbolism: a line that starts from the first letter "A" and extends to the last, evoking a continuous and uninterrupted flow. This graphic element represents the essence of Azealia: infinite creativity and constant dynamism. Like a thread connecting every aspect of the brand, the line becomes a metaphor for an evolving journey, without boundaries, where innovation is constantly renewed.

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