Banchini Parma
Chocolate Bar Packaging
Art Direction, Brand Identity & Packaging
Client
Banchini s.r.l.
Creative/Art Director
Luigi Durante
Graphic Design
Michele Viscomi
Manuela Siviello
Sara Bianchi
Year
2023
Discipline
Art Direction
Brand Idenity
Packaging
We design the new packaging for Banchini, the oldest chocolate shop in Parma.
Using the company’s archive material and drawing inspiration from the aesthetics of visual languages that were popular in Europe during the chocolate factory’s early activities, such as Art Nouveau, we identified a specific color palette, reinterpreting its history and tradition in a contemporary way.
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