R21
Creative Agency
Brand Identity
Client
R21
Creative/Art Director
Luigi Durante
Graphic
Elisa Puglielli
Collaboration
Motion Designer
Leonardo Ruiz
Year
2019
Discipline
Brand Identity
R21 is a creative agency specialized in various disciplines and communication solutions. Drogheria Studio made a rebranding and a restyling of the previous identity, which was characterized by a three-dimensional cross.
Playing with the "R", the cross was positioned interlocking with the vertical rod of the letter.
The outline logo helps the legibility of its different parts and intersections.
The black and white palette color is due to the concept of the lights and shadows in photography, which are essential notions.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
BallyVisual Design
Martesana – Preserves and creamsPackaging Design
Martesana New pastry shopInterior Design
Dolci Langhe Brand identityBrand Identity Packaging design
Martesana Christmas PackagingPackaging Design
I CarpiniBrand Identity
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Nemi Hotel - Nest In MilanBrand Identity
Nemi Hotel - Nest In Milan - IllustrationIllustration
Artico Gelateria Brand identityBrand Identity Packaging design
Azealia BrandingBrand Identity
Gelartico Packaging DesignBrand Identity Packaging design
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
Dolci Langhe Creams and pastesPackaging design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Casa Baglioni Milan The Art & Design TourArt Direction
Nemi Hotel Photography CampaignArt Direction
Studio SymphonicoBrand Identity
Can I just make you stay?Editorial Design
Amedei Chocolate SnackPackaging Design
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Olga Frua websiteWeb Design
Drogheria Studio IdentityBranding