R21
Creative Agency
Brand Identity
Client
R21
Creative/Art Director
Luigi Durante
Graphic
Elisa Puglielli
Collaboration
Motion Designer
Leonardo Ruiz
Year
2019
Discipline
Brand Identity
R21 is a creative agency specialized in various disciplines and communication solutions. Drogheria Studio made a rebranding and a restyling of the previous identity, which was characterized by a three-dimensional cross.
Playing with the "R", the cross was positioned interlocking with the vertical rod of the letter.
The outline logo helps the legibility of its different parts and intersections.
The black and white palette color is due to the concept of the lights and shadows in photography, which are essential notions.
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