Bally 
Milan's showroom SS22

 Visual Identity

Client
Bally

Art Director 
Maria Teresa Reccia

Graphic Designer 
Luigi Durante

For Bally’s showroom in Milan, we were asked to create a graphic concept that would reflect the key features of the SS22 collection: art, nature, and colour. By analysing its chromatic palette, we conceived a dreamlike display that permeates the whole space through organic forms inspired by the sinuousness of the clouds. In order to confer to these shapes a strongly-textured effect, the patterns reproduced using spray on paper were then digitally transposed. Walking through the showroom, the visitor experiences an atmosphere in which the entire collection seems to float in the environment.