Bally 
Show-room SS22

 Visual Identity

Client
Bally

Art Director 
Maria Teresa Reccia

Graphic Designer 
Luigi Durante

We have design a graphic concept for Bally's Milanese show-room. The mission was to represent the SS22 collection trough its key features: art, nature ad color. By accurate analysis of the color palette and study of natural form we recreated a dreamlike imaginary, suggested by the visual graphic on the walls and the floor. To make it look the most texture possible, the clouds were first designed by using sprays on paper and then edited digitally.