Casa Baglioni
Brand Identity
Art Direction & Brand Identity
Client
Baglioni Hotels S.P.A.
Creative/Art Director
Luigi Durante
Graphic Design
Michele Viscomi
Collaboration
Photography
Stoked Studio
Year
2023
Discipline
Art Direction
Brand Idenity
Hospitality, excellence and Italian design from the 1960s are among the distinctive features which inspired the interiors of Casa Baglioni hotel in Milan. Its visual identity is based on the geometric elements that distinguish the architectural shapes of the environment, such as line, square, and circle. In particular, the line – a pivotal component of the whole visual identity – is represented as a golden and subtle trait, by creating a perfect balance between full and empty forms. Starting from the essential geometric features which compose Casa Baglioni visual communication, it is possible to create further icons through modular grids and textures to be utilized on varied materials.
All projects
Martesana RebrandingBrand Identity
Baglioni Hotels Italian styleBrand Identity
Martesana – Preserves and creamsPackaging Design
BallyVisual Design
Martesana New pastry shopInterior Design
Martesana Christmas PackagingPackaging Design
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
I CarpiniBrand Identity
Azealia BrandingBrand Identity
Amedei Chocolate SnackPackaging Design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Casa Baglioni Milan The Art & Design TourArt Direction
Studio SymphonicoBrand Identity
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Drogheria Studio IdentityBranding
Olga Frua websiteWeb Design