Dolci Langhe
Creams and pastes

Brand Identity, Packaging & Art Direction

Client
Dolci Langhe srl 

Creative/Art Director 
Luigi Durante

Graphic Design
Luigi Durante
Michele Viscomi

Collaboration 
Photography 
Stoked studio

For Dolci Langhe, a producer of hazelnuts and Piemonte PGI hazelnut spread, Drogheria Studio developed a brand identity deeply rooted in the territory where the brand originates. The project stems from a symbiotic encounter between landscape, raw material, and graphic gesture, transforming the geography of the hills into a sensory experience.
On the labels of the spreads and creams, the typography follows the sinuous contours of the hills, translating the complexity and richness of the landscape into a contemporary visual language. At the same time, it evokes the pleasure of taste. In this way, even before sampling the product, the consumer embarks on a visual journey through the vineyards and slopes of Piedmont.
Giving breath and vitality to the brand is a color palette inspired by the ever-changing shades of the Langhe, shifting across seasons and different times of day. The resulting chromatic system is vibrant and dynamic, deliberately moving away from traditional visual codes. The selected colors communicate not only the excellence of the raw ingredients but also the more playful, indulgent, and contemporary side of the product.