Puro Gelateria
Interior Design & Art Direction
Client
Puro24 s.r.l.
Creative/Art Director
Luigi Durante
Collaboration
Interior Design
Maria Teresa Reccia
Marcello Silvestre
Year
2026
Discipline
Interior Design
Art Direction
For the new PURO Gelateria space on Via Torino in Milan, we imagined a place where travel would not simply be a theme, but become part of the experience.
A journey shaped by flavours, atmospheres and details.
The space becomes a contemporary interpretation of the carriages of the great journeys of the 1920s: curtains, lighting, metallic details and enveloping surfaces create an environment where elegance, comfort and timeless charm come together.
The windows become openings onto a landscape in motion, while the identity of PURO becomes an integral part of the space and the experience.
An invitation to pause, savour and let yourself be carried away.
All projects
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Martesana – Preserves and creamsPackaging Design
Martesana New pastry shopInterior Design
Dolci Langhe Brand identityBrand Identity Packaging design
Martesana Christmas PackagingPackaging Design
I CarpiniBrand Identity
Casa Baglioni Brand IdentityArt Direction, Brand Identity
Nemi Hotel - Nest In MilanBrand Identity
Nemi Hotel - Nest In Milan - IllustrationIllustration
Artico Gelateria Brand identityBrand Identity Packaging design
Azealia BrandingBrand Identity
Gelartico Packaging DesignBrand Identity Packaging design
Banchini Parma New IdentityArt Direction, Brand Identity & Packaging
Dolci Langhe Creams and pastesPackaging design
Banchini Parma Chocolate BarArt Direction, Brand Identity & Packaging
Amedei Bluniverso PackagingPackaging Design
Casa Baglioni Milan Appunti di ViaggioArt Direction
Casa Baglioni Milan The Art & Design TourArt Direction
Nemi Hotel Photography CampaignArt Direction
Studio SymphonicoBrand Identity
Can I just make you stay?Editorial Design
Amedei Chocolate SnackPackaging Design
Vibram Repair CampaignAdvertising Campaign
Banchini Parma Praline BoxesArt Direction, Brand Identity & Packaging
Morsi e RimorsiEditorial Design
HC web siteWeb Design & Brand Identity
Baglioni Hotels "Appunti di Viaggio"Editorial Design
Zegna windows displayWindows Display Design
Japan PopEditorial Design
Salento Wild RanchBrand Identity
Domus FormaBrand Identity
Leadership Track ZegnaBrand Identity
Cleaning RocksBrand Identity
Margherita Cavallo IdentityBranding
Frigerio 21Web Design
Habitat - abitazioni d'artistaEvent Identity
MCM Windows DisplayWindows Display Design
Ermenegildo Zegna - Selling FlowRestyling
Music WeekBrand Identity
R21 creative agencyBrand Identity
Andaf online courses identityBrand Identity
Olga Frua catalogueEditorial Design
Olga Frua websiteWeb Design
Drogheria Studio IdentityBranding