Dolci Langhe
Brand Identity

Brand Identity, Packaging & Art Direction

Client
Dolci Langhe srl 

Creative/Art Director 
Luigi Durante

Graphic Design
Luigi Durante
Michele Viscomi

Collaboration 
Photography 
Stoked studio

For Dolci Langhe, a producer of Piedmont IGP hazelnuts and hazelnut cream, Drogheria Studio developed a brand identity shaped by its region of origin. The project stems from the union of landscape, raw materials, and graphic design, transforming the Langhe’s rolling hills into a sensory experience.
The logotype draws from the soft curves of the territory, turning typography into a visual expression of place and belonging. This connection extends to the packaging, where the labels follow the rhythm of the hills, evoking both the richness of the landscape and the pleasure of taste.
A color palette inspired by the changing hues of the Langhe across seasons brings vibrancy and a contemporary feel, conveying both the quality of the ingredients and the product’s playful side.
The result is a balanced identity that blends authenticity and innovation, expressing naturalness, richness, and a shared sense of enjoyment while celebrating Piedmontese excellence in an elegant and accessible way.